CreativelyDONE
This project is the relaunch of our design business into a Brand Strategy & Design Studio :
- Logo & Identity System
- Responsive Website with CMS
- Marketing Materials
- Photography
- Brand Strategy
Overview
Research & Discovery
The Research and Discovery Phase was spent looking and comparing West Michigan Advertising Agencies, Design Firms, and Creative Studios. We included Firms on the national level to see how they compare to what do to help with our positioning strategy.
We created a new Logo Mark & Identity, Brand Strategy, a Style Guide that fits the Strategy, along with the website. Created the plan on how to utilize the skills as Strategic Thinkers and Creatives to help position us as the ideal alternative to the status quo.
Challenges
Finding the Mark
Creatively Done is how we strive to handle any project that came up which helped form the name back in 2006. Whether it is research and planning, developing concepts, or the actual design, we get it done creatively.
Creative Thinking is what drives us to create the right solution for your business and what drove us to create the new Creatively Done Mark. We looked at what sets us apart from the other Agencies, how to show it to you and start building that relationship that is key to all businesses. What we do is Design Thinking, developing a strategy from listening to your business issues, to form the design collaterals that delivers.
We believe in “STRATEGY + DESIGN = SUCCESS★”
Results
Our solution.
We created a new look for Creatively Done to coincide with the direction we were taking our Studio. We created the Mark to represent what Creatively Done will do for their customers. The Mark has a cylindrical shape that represents the C&D in the name also has the appearance of a circle which demonstrates the continued support through the process with you our customers. The Mark also represents a target because we have a passion for what we do, which is helping you to hit your Mark, to build lasting relationships with your customers.
The new Logo & Identity System helped us with formulating the Style Guide that will carry over into all our marketing materials and the new website for a cohesive look. The new look for Creatively Done, it will help in culminating the positioning that fits our Brand Strategy. The one that puts us at the top of mind for the place to go for help with your business while getting it done creatively.
Want lasting relationships with your customers?
Let's talk.
We can sit down over coffee and talk about the issues your business is having and how we can create a brand strategy to address them.
